Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely.
Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as Square or competing devices. Logging in provides a quicker way to buy and leave, simplifying customer experiences.
PayPal unveiled a new series of traditional and mobile APIs at SxSW last weekend that empowers developers to incorporate payment functionality in any media form.
In theory, with log-ins added to the equation, events, apps or any other kind of device can complete business as necessitated by situation and customer preference. This new transactional evolution empowers commerce in mobile or stationary environments.
One can see web site developers have a new set of requirements developing on the horizon. Not only do they need to incororate social and mobile into design, but now another new element enters the picture, the transaction.
Read More »Transactions Anytime Anywhere Sans the Wallet