Most people focus their effort on the actual giving event or Kickstarter. Their efforts would be better spent on pre and post-event interactions.
Why content marketing is losing its luster.
Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.
Andy Gilman, known as “The Tylenol Man,” discusses how social media has changed crisis communications over the past ten years.
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how […]
No. It won’t. The truth? Online media — all forms of it — increasingly rules the world, but social is just a piece of that converged puzzle. When you look at the numbers direct marketing rules the world, at least from an overall marketing spend perspective (see above chart from the Marketing in the Round infographic), money is being invested […]
Image by ephy1 Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise of socially-enabled enterprises?” Last January, […]
This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag […]
The following is a Google+ post. It is based on early observations about the network and larger social media trends. Consider it an open cognitive discussion and learning about the network. Please fee free to add your experiences, thoughts and hopes. Much has been said about Google+ Circles, and their ability to filter content streams by the type of person […]
Image by Graymalkn Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Perhaps Searls point is indicative of a larger trend of amateurs losing power online. In the professional Internet communications market, we see a similar movement away from amateurs, too. As someone who straddles both sides […]
A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]
A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The book’s influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. It is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks […]
A better social web exists. It exists within each of us. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Our virtual […]
“Life is really simple, but we insist on making it complicated,” Confucius. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat,” Sun Tzu. “Do nothing which is of no use,” Miyamoto Musashi. “Simple is not easy,” Dan Heath. Yesterday’s post on the four types social media strategy sparked a great Facebook debate […]
I was recently joined RarePlanet’s advisory board after hearing about their cool vision. The concept puts environmental campaign managers into a social network where they share and learn best practices in online community management. It’s a two year program, and if successful, community managers earn a communications masters degree from the University of Texas – El Paso. The range of […]
And so Zoetica begins. Together with top-ranked nonprofit blogger Beth Kanter and PR maven Kami Huyse, I am proud to launch Zoetica. Zoetica, a social enterprise, provides superior communication consulting, training, and strategy to help mindful organizations affect social change. As part of our mission, the consultancy will allocate 10 percent of our annual profits to organizations selected by Zoetica’s […]
Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew. See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait! I’ve been engaged in start-ups since 1996, when I joined CommunicationsNow as an editor to successfully launch several publications serving the wireless industry. Then I […]
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