The 80-20 Rule for Giving Events
Most people focus their effort on the actual giving event or Kickstarter. Their efforts would be better spent on pre and post-event interactions.
communications
LinkedIn Is What It Is: Personal, Employer, Business
LinkedIn offers individuals, HR teams, and marketers a great venue to communicate.
Watching the Content Marketing Trend Fade to Black
Why content marketing is losing its luster.
Technology Challenges Facing Today’s Marketing Workforce
Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.
Andy Gilman on How Social Media Changes Crisis Communications
Andy Gilman, known as “The Tylenol Man,” discusses how social media has changed crisis communications over the past ten years.
xPotomac Returns on June 12
xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!
The #xPotomac14 Compendium
xPotomac trended for 35 minutes on Friday making it the 68th most popular topic in the country that day, according to Trendinalia United States. Here’s what happened.
How My Master’s Degree Prepared Me
When people ask me if they should consider a post-graduate degree, I almost always say yes. The results from the past 14 years have convinced me.