Meet Joseph Mwakima, the Ultimate Community Manager
Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.
community
Monetize Influence and Lessen It
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate… Read More »Monetize Influence and Lessen It
Blog Sabotage!
Long time readers have probably noticed a metamorphosis. Even more personal, focusing on life and issues outside of marketing, this has become much more of a writer’s blog than a professional marketer’s vehicle. Along the way over the past four… Read More »Blog Sabotage!
The Library Is Dead. Long Live the Library!
The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me.
I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. I remembered reading that libraries were dwindling, and just wrote them off. Like many other things in our world, it seemed the library could not survive the ongoing Internet revolution, and its eReaders, blog posts, and Twitter archives.
Well, the library is alive and well. In fact, the library stands as a critical part of American communities, and a fundamental aspect of a child’s formative years. According to Pew, 97% of parents believe libraries should offer programs for children, and 69% of all Americans use a library.
Read More »The Library Is Dead. Long Live the Library!
Open Letter to Cathryn Sloane
Hold Back Time, Plate 2 by Thomas Hawk
Well, it’s pretty much over now.
The rain of negativity landed upon you.
I don’t care whether your post is right or wrong about the best age for community managers. The vitriol expressed by many of the dissenting voices in comments and responses was reprehensible.
Some have been measured in tone, but generally you received a crash course in negative commenting and personal attacks.
Wasting Time on Klout and Influence Metrics
Klout only gives President Barack Obama an Influence Score of 48 It’s been an interesting week with all the news and ensuing hub bub about Klout’s new formula. Beyond the curiosity of the moment there’s not much to talk about,… Read More »Wasting Time on Klout and Influence Metrics
Google: Plus or Minus?
Many folks have reviewed Google+. Certainly the launch went well with pundits acknowledging the significant improvement over past Google efforts and the serious competition it may offer Facebook. However, while Google+ adds to the game, it subtracts from the dwindling… Read More »Google: Plus or Minus?
The Four Social Strategies Applied to Facebook
The Fifth Estate Applied: Facebook Strategy There is a running joke about clients demanding a Facebook strategy. But in reality, beyond demanding a strategy for a tool, their requests are not unreasonable. Facebook owns half of U.S. social network traffic,… Read More »The Four Social Strategies Applied to Facebook