Image by Ksenia Krneychuk
After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content.
I’m sure other strategists have their methods, but here’s how I do it.
There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.
If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.
Start with Irreverence
Continue reading “How to Differentiate Your Content”
Two-time Cy Young Award Winner Tim Lincecum is experiencing a horrible 2012 season
I made a joke about my Ad Age Power 150 ranking a while back, but when I found out how low my score was last Spring it seriously upset me.
I used to be a top-ranked blogger! What happened?
De-listing became a serious thought for a couple of days. After all, publicly quitting networks and such seems to be the fashionable thing to do amongst bloggers these days.
Continue reading “Why I Remain on the Ad Age 150 Blogger Index”