Catering to the Lowest Common Denominator
Go beyond the lowest common denominator. Measure to elevate your creativity and your overall marketing game.
conference
Remain Teachable
It is important to remain teachable so life doesn’t pass you by.
Two Ladies Lead #Demand13
As one of my projects, Vocus asked me to program the Demand Success 2013 conference (6/20-21), their first marketing conference open to the general public. Last week we announced our second major keynote, Elisabeth Moss, who plays Peggy Olsen on Mad Men. I was tickled that the buzz revolved around Mad Men, and not the presence of two strong ladies Moss and Arianna Huffington as the leading voices of Demand Success 2013.
To me, that’s remarkable because for once female speakers at an Internet marketing conference are a non-issue.
Our two primary keynotes are women, and no one cares. Why? Because they are qualified, relevant, and obvious.
Read More »Two Ladies Lead #Demand13