How a Landscape Impacts a Story
Every story works better with context. A landscape or cityscape is one of the best ways to provide that context.
context
From the Internet of Things to Video Moxy
xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!
#xPotomac14: Israel and Corbett Take on the Internet of Things
Shel Israel and Peter Corbett discuss the Internet of Things in advance of this Friday’s xPotomac Conference.
#xPotomac14 to Feature Robert Scoble, Shel Israel & Others
xPotomac returns on February 28 with stellar line-up that includes Robert Scoble, Shel Israel, Toby Bloomberg, Danielle Brigida, Allyson Kapin and Jim Long.
Still Time to Catch Up in Social
Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.
Robert Scoble on Data, Algorithms and the Future of Marketing
Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.
The Inevitable Downfall of Native Advertising
As more brands move to blend content with ads, we can expect less consumer trust, lower yields, and a need for higher levels of quality to achieve success.
Integration Won’t Be Enough
I’ve been considering the impact of algorithms, automation tools and contextual media on marketing as we know it. It’s becoming clear to me that integrated marketing won’t be enough to make a company, nonprofit or individual competitive in this coming… Read More »Integration Won’t Be Enough