Context Archives

Every story works better with context. A landscape or cityscape is one of the best ways to provide that context.

From the Internet of Things to Video Moxy

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

#xPotomac14: Israel and Corbett Take on the Internet of Things

Shel Israel and Peter Corbett discuss the Internet of Things in advance of this Friday’s xPotomac Conference.

#xPotomac14 to Feature Robert Scoble, Shel Israel & Others

xPotomac returns on February 28 with stellar line-up that includes Robert Scoble, Shel Israel, Toby Bloomberg, Danielle Brigida, Allyson Kapin and Jim Long.

Still Time to Catch Up in Social

Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.

Robert Scoble on Data, Algorithms and the Future of Marketing

Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.

The Inevitable Downfall of Native Advertising

As more brands move to blend content with ads, we can expect less consumer trust, lower yields, and a need for higher levels of quality to achieve success.

Integration Won’t Be Enough

I’ve been considering the impact of algorithms, automation tools and contextual media on marketing as we know it. It’s becoming clear to me that integrated marketing won’t be enough to make a company, nonprofit or individual competitive in this coming era. Integrating marketing communications ina contextual era, while certainly better than a series of one off touches, would be the […]

It’s a Tablet World

Who would have thought smartphone mania may be overhyped and the wearable computing buzz offers a red herring? Ladies and gentlemen, introducing the tablet, the portable Internet access device of choice. Well, maybe not choice, at least yet. Smartphone sales still outpace tablets, but in a surprising recent study from Adobe, tablets now generate more web traffic than their pocket […]

Should Marketers Care about Google Glass?

The buzz about Google Glass, a form of wearable computing, reached zeitgeist status after SxSW. Now mainstream media is picking up the hype drum for a product that won’t even be released until next year. Should marketers care? It’s a very reasonable question, and there may be two answers. First, marketers should care, not necessarily about Glass, but what the […]

9 Videos on the Digital Future

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand […]

Context Always Mattered, Now It’s Crucial

As the flood of content marketing continues to populate the interwebs, you’re starting to hear context come to the fore. Context was the overriding theme at yesterday’s xPotomac conference with almost every session featuring conversation about the need to provide context. It’s ironic, because in reality great brand and marketing campaigns have always resonated thanks to context. From the Maytag […]

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