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Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here.
The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first column to the right.
Here are the blogs:
They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media — team and professional “blogs” — have risen to the fore and dominated their various niches. Lost in the dust are the individual and small business bloggers who can’t create enough content to compete effectively against the content machines.
In the marketing sector we have strong professional trade media plays from Hubspot, MarketingProfs and Copyblogger. Individual blogs like Jason Falls’ Social Media Explorer have augmented the individual voice with guest posts, providing daily or near daily offerings to remain competitive. In the nonprofit sector, I helped start a similar professional team blog, Inspiring Generosity.
Most individual bloggers — blogs like this one, which feature, one, two, maybe even three posts a week — simply cannot command the traffic to generate competitive market attention in the face of these machines. They don’t cover breaking news like these more professional outlets. Responding to the news cycle requires a dedication to blogging. Most people with jobs that are tied to other activities beyond social simply cannot afford to spend the time necessary to compete.
From left to right: Shannon Paul, Brian Clark, Jason Falls, Zena Weist, Derek Halpern Most of you already know the top-ranked blog Copyblogger. Founder Brian Clark started the company as a blog in 2006, and has expanded it to become… Read More »Copyblogger Brian Clark on Authenticity, Klout and Google+
Image by Ed Schipul Getting tired of the same old, same old? Here are eight blogs that seem to deliver great marketing, media and communication content day-in, day-out without getting stuck in the echo chamber’s pedantic chatter. While just a… Read More »8 Substantive Blogs to Read
Sycophant – A self-seeking, servile flatterer; fawning parasite. No one likes the idea of being classified as a sycophant. Yet without question there are legions of followers who sing the praises of their favorite online voices without fail, all in… Read More »The Age of the Sycophant