In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we… Read More »BP: 2010’s Most Irresponsible Corporate Citizen
During SxSW, Beth Kanter, Kami Huyse and I posted our first team thought leadership piece, “Cause Marketing That Leads to Social Change.” It encompasses our 21st century view of CSR-based cause marketing initiatives in social environments (Image by Tom Fishburne).… Read More »Cause Marketing Cynicism on the Rise
Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements… Read More »Authenticity in Corporate Social Responsibility
Today on the Buzz Bin I wrote a piece on Fragmented Branding that breaks down the Pepsi Refresh corporate social responsibility campaign as an example. Five points that should be noted in that piece: 1) Brand distortion creates a situation… Read More »Pepsi Refresh Campaign Critique