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xPotomac is coming back this February 28, 2014! Our opening keynotes this year are Robert Scoble and Shel Israel, who will discuss The Age of Context, and how the world of media is being dramatically impacted by social media, data, mobile and sensors (see Geoff Livingston’s interview with Robert for an in-depth look at this issue).

Tickets are on sale now. If you register by December 31, receive an rely bird 30% discount using this code, EARLYBIRD. Contact Geoff Livingston (geoff @ tenacity5.com) directly to discuss sponsorship.

I have been organizing this conference and its predecessor BlogPotomac since 2008, so it’s pretty cool to see it coming back. In its current iteration, I have help from xPotomac Patrick Ashamalla and Shonali Burke (thank you for joining me on this crazy adventure!).

Before I unveil our closing keynote and additional sessions, here’s what’s new about xPotomac 2014:

The day has changed from Monday to Friday, providing an easier escape for media and marketing wonks who want to attend.

Six sessions instead of eight, with an anticipated 3:30 exit. The intensity of the sessions makes eight a bit long, in our opinion. Plus, we want to enjoy everyone’s company at happy hour afterwards.

The location will change from the Source Theatre. Though a great venue, the room got a little hot. We are in negotiations for a new venue, and expect an announcement shortly.

We will be keeping the gladiator style format (see videos from last year’s event), which people really seem to love. It offers more conversations and interaction with speakers.

Additional Speakers

Our closing keynote for xPotomac is Jim Long, a.k.a New Media Jim. Jim will lead a session on the rapidly changing world of video, and its implications for social networks and content creators. Currently, Jim is the Washington bureau videographer for NBC News.

Cox Digital Media Director of Social Media Integration and blogging pioneer Toby Bloomberg will join us from Atlanta. Toby will discuss her insights and perhaps an adventure or two based her work with over 70 TV, radio and newspapers properties in using social media as a catalyst to build stronger brand-to-audience relationships.

Nonprofit marketers Danielle Brigida, National Wildlife Federation, and Allyson Kapin, RAD Campaign will add insights into the nonprofit sector’s struggles with new media. They will engage in a conversation about what is working, what hasn’t worked, and why.

Our final two sessions focus on corporate adoption of advanced media and the native advertising debates. These speakers will be announced in January.

This post was originally featured on the xPotomac site.