We live in an era of social media trends and data analysis. All of these tools mean nothing without a good story.

Image by Cinematography Without creativity we cannot differentiate and excel, and yet sharing creative ideas inevitably leads to a mockery at times. The worst thing we can do is simply call a creative spirit a failure. It’s amazingly hard to remain creative if you listen to outside voices. This is particularly true in a world where declaring fail with a […]

The CMO will spend more on IT than the CIO by 2017, says Gartner. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other. Marketers don’t get code, and coders don’t get marketing. It’s the new Men are from Mars, Women are from Venus. Just consider the awkward conversations between SEOs […]

Image by Lost Star The movement towards data-driven marketing makes creativity the most important asset they can offer. Specifically, great marketers will engage in creative destruction of data driven norms and disrupt market standards to stand out. It’s not that they will ignore their customers and their feedback, the fruits of marketing automation’s analysis of big data. Rather, they break […]

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point. […]

Image by Laserone Recently, I had a prospective client take a proposal idea and implement it themselves. Having your campaign concepts taken is an all too frequent occurrence in communications consulting, unfortunately. You have to show some flare to get the deal, so it’s a Catch 22. But what can you do about someone taking your campaign idea without compensation? […]