Without creativity we cannot differentiate and excel, and yet sharing creative ideas inevitably leads to a mockery at times.
The worst thing we can do is simply call a creative spirit a failure. It’s amazingly hard to remain creative if you listen to outside voices. This is particularly true in a world where declaring fail with a pic and a hashtag seems to generate lots of laughs and comments.
Creativity requires a resilience in the face of “fail,” “that sucks” and firm “nos.” It’s not that the every creative idea deserves to be praised. Truthfully, many inspirations make you want to run for the woods.
To successfully create you need to produce a consistent flow of ideas that fail because it’s part of the process. Success requires failure. At the same time, you also need to know how to optimize creativity, and also when to stop creating, and simply work through and polish concepts off.
Sure, silver bullets arrive, but in actuality most decent ideas require refinement, further innovation, and polish.
Read More »The Battleground of Creativity
Why, why, why create yet another type of marketing?
Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation.
Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions.
For those of you not familiar with Star Trek lore, Vulcans do not experience human emotions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers.
Understanding Human Motivation
Society values collaboration and groupthink in our decision making and increasingly attention-based popularity driven social web, but a collaborative culture repels creativity. We are not good for me (at least from a creative standpoint).
A study from Mihaly Csikszentmihalyi and Gregory Feist shows that the most creative minds are introverted, they need quiet and alone time to prosper.