Episode 34 of the El Showfeatured superstar Valeria Maltoni, who just joined the team at Powered Richard and I engaged with Valeria on a wide variety of topics, including BP and her career progress! Here’s the breakdown of Episode 34: The lack of progress on BP BP’s questionable advertising buy Denial in a crisis and how it creates trouble Can […]

In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we tried!). Instead BP has destroyed any remaining trust the public had in the organization. This company has quickly become 2010’s […]