Episode 34 of the El Showfeatured superstar Valeria Maltoni, who just joined the team at Powered Richard and I engaged with Valeria on a wide variety of topics, including BP and her career progress!
Here’s the breakdown of Episode 34:
- The lack of progress on BP
- BP’s questionable advertising buy
- Denial in a crisis and how it creates trouble
- Can BP recover and what’s next?
- Valeria’s big move to the agency side!
- Why Valeria joined Powered
Download or listen to the El Show Episode 33 today! Also available on iTunes!
In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we tried!). Instead BP has destroyed any remaining trust the public had in the organization.
This company has quickly become 2010’s worst corporate citizen, and it will be hard for anyone to beat them in the year’s remaining seven months (much less the decade). As the bard said, the company doth protest too much. Let’s look at what the mounting evidence reveals:
BP claims responsibility. The ethical failure in its actions cannot be dubbed socially responsible. Far from it. These corporate executives are demonstrative of some of the worst villainous behavior we have seen in decades.
The federal government maintains it has its boot on BP’s neck. It’s clear that since Obama has become personally involved — one month after the fact — the federal government is acting more responsibly, suspending further off shore drilling, etc. However, it’s not enough. It’s time to take the guillotine to BP’s neck, and file criminal proceedings against some of the world’s most despicable corporate citizens.