Most people focus their effort on the actual giving event or Kickstarter. Their efforts would be better spent on pre and post-event interactions.
Andy Gilman, known as “The Tylenol Man,” discusses how social media has changed crisis communications over the past ten years.
Taco Bell was shellacked on social media and PR channels earlier this year when an Instagram photo appeared showing an employee licking a stack of tacos. Yet, there seems to be no brand crisis at all, rather a blip on the incredibly powerful ascent of the fast-food restaurant. According to AdAge, “Taco Bell in 2012 posted an 8% increase in […]
I turn 40 years old tomorrow. Before I begin, in some ways this post discusses second chances. If you want to do something for my 40th, please donate $40 to DC Central Kitchen. Give someone an opportunity to get off the ground with a new job and life. Frankly, it’s been a neurotic odyssey getting to my 40th birthday over […]
In its continuing Deep Horizon crisis communications effort, BP now claims that it acted in a fully responsible manner. With a horrid combination of PR statements and ads, the oil company tries to maintain its dignity citing flawed efforts (we tried!). Instead BP has destroyed any remaining trust the public had in the organization. This company has quickly become 2010’s […]
Thirty six days after the original Deep Horizon explosion and the beginning of the United States’ worst eco-crisis ever, BP will seek to end this oil spill nightmare with its two-day Top Kill procedure. The cement mud mix would effectively plug the well, the latest in many failed attempts to end the oil spill. In the latest effort to quell […]
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