crowdsourcing

The Customer Is Not Your CMO

by Geoff Livingston
December 27, 2011December 26, 2011

Image by Walmart Stores Wouldn’t it be great if customers ran marketing? No, I don’t think it would be great. In fact, it would suck. It flies in the face of the way business occurs. People within a company determine… Read More »The Customer Is Not Your CMO

Some Truths About Crowdsourcing

by Geoff Livingston
September 22, 2010September 25, 2010

In today’s online world, the term crowdsourcing gets bandied about quite a bit. It’s the most difficult and visible form of community-based social engagement. For companies and nonprofits alike it has become a nirvana-like state to attain. Yet, much of… Read More »Some Truths About Crowdsourcing