Meet Joseph Mwakima, the Ultimate Community Manager
Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.
CSR
Working on a Cool Documentary Project for Audi
I visited a landfill in the Salt Lake City metro area to help document Audi’s carbon offset program for the new A3 e-tron launch this fall. There I learned how toxic methane gas can produce renewable energy.
Sunrise through a Methane Pump
Sunrise pic over the Trans-Jordan landfill. The Trans-Jordan landfill turns methane gas – 25x worse for the environment than CO2 – into energy for 4500 homes according to Audi.
Sunrise Over the Trans Jordan Landfill
I visited Salt Lake City, documenting the Trans-Jordan landfill for Audi and their carbon offset program. I/Tenacity5 became part of the VIVA Creative documentary team producing content for the #3Degrees carbon offset program. This program offsets the first 50,000 miles… Read More »Sunrise Over the Trans Jordan Landfill
The 4 Challenges of Cause Marketing
Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs.
Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.
Some of the cause marketing problems facing corporate brands include:
Read More »The 4 Challenges of Cause Marketing
Free eGuide on Cause Marketing via Social Media
Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide (you can download it here). The twenty page guide covers five basic steps: The Basics Frame the Campaign Get People to Act Build on… Read More »Free eGuide on Cause Marketing via Social Media
Return Cause Marketing to the Heart of Your Strategy
So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It’s a bit of a checklist game, and thus the quick drive to add a contest with online… Read More »Return Cause Marketing to the Heart of Your Strategy
What Could Your Cause Do with a Full Page USA Today Ad?
Ironically, USA Today never asks that question in its #America Wants Twitterathon to give away a free full page ad valued at approximately $190,000. Perhaps worse, USA Today never asked itself how the newspaper can use a full age ad… Read More »What Could Your Cause Do with a Full Page USA Today Ad?