Our mission has grand hopes. We don’t just want to engage in Citizen journalism. We want to provide a means for Americans across the country to act in a mindful, impactful way. The above 2 minute video details our line of thinking.

We begin our Citizen Effect Gulf Mission fact finding effort this morning by heading right into the eye of the storm – Grand Isle. As you can tell from our short video, there was a mix between trepidation and hope the night amongst the team before we set out. In reality, none of us know what to expect. We can […]

We believe that BP and Obama administration have been incapable of providing a satisfactory resolution to the incredible devastation from the Deep Horizon oil spill (White House Image: Obama talks to Gulf region fishermen). In fact, both BP and the federal government mostly seem to act only under the gun of media pressure. The clear losers are the people of […]

Zoetica has decided not to counsel potential clients on how to win contests like Pepsi Refresh, but many of you are asking for tips. That’s why when the opportunity came up to publish this guest post by Dan Morrison, CEO of Citizen Effect, I said yes. Hopefully, some folks will find it useful. Philanthropy competitions are the new fad and […]