Our mission has grand hopes. We don’t just want to engage in Citizen journalism. We want to provide a means for Americans across the country to act in a mindful, impactful way. The above 2 minute video details our line of thinking.
We begin our Citizen Effect Gulf Mission fact finding effort this morning by heading right into the eye of the storm – Grand Isle. As you can tell from our short video, there was a mix between trepidation and hope the night amongst the team before we set out.
In reality, none of us know what to expect. We can only hope to gain clarity and understanding, that a path to help the fishermen and those families and business affected becomes clear to us.
Afterwards, we head back to New Orleans for a meeting with the Greater New Orleans Foundation and Second Harvest New Orleans. The entire mission project is being aggregated on the Citizen Effect web site.
We believe that BP and Obama administration have been incapable of providing a satisfactory resolution to the incredible devastation from the Deep Horizon oil spill (White House Image: Obama talks to Gulf region fishermen). In fact, both BP and the federal government mostly seem to act only under the gun of media pressure.
The clear losers are the people of the Gulf and the environment. One of the most afflicted parties are the fishermen, who will receive aid from BP, but are likely to lose their careers due to the incredible and likely irreversible damage the marine environment is receiving.
As a society, we continue to experience great anger about this situation. While BP has taken responsibility, it’s clear they cannot resolve the matter. We cannot wait for corporations or the government to act. It’s been almost two months and the crisis is deepening.
We will create a Citizen Effect: Find local charities to pair with a national fundraising drive and help fishermen to find a sustainable, environmentally friendly future. This would be the best outcome from the oil spill.
To accomplish this we are going to the Gulf to talk to the people: The fishermen, local businesses and organizations. They best understand their economy and environment, and needs more than anyone– not BP and the government. We hope to pair their local expertise and knowledge with our ability to create a national, social media driven citizen movement and fundraising drive.
In addition it is clear that both BP and the government are blocking stories from reaching the public. We hope to provide a citizen journalist accounting of the story using our social media tools, specifically, Twitter, Facebook, FLickr, U-Stream and of course our blogs.
Citizen Effect’s May Yu and Dan Morrison and I are going to the Louisiana Coast on an exploratory mission from June 27 through July 1. Citizen Effect is fundraising $10,000 to underwrite the Gulf Mission and set up the larger fund to benefit the fishermen. If you feel inclined to fund this mission, please donate here.
We will publish the full itinerary next week, and if you are a local organization or fisherman who would like to talk, please contact us at gulf [at] citizeneffect.org.
Zoetica has decided not to counsel potential clients on how to win contests like Pepsi Refresh, but many of you are asking for tips. That’s why when the opportunity came up to publish this guest post by Dan Morrison, CEO of Citizen Effect, I said yes. Hopefully, some folks will find it useful.
Philanthropy competitions are the new fad and mode for giving away millions of dollars to innovative organizations trying to save the world. Last year the Chase Giving Challenge gave away $5 million to 100 nonprofits and this year Pepsi allocated $20 million of its Super Bowl ad budget to launch its Pepsi Refresh Project that is giving away a total of $1.2 million a month to innovative ideas that will save the world.
While most of you have never heard of Scott Beale and Atlas Corp. you need to for two reasons. Atlas Corp is creating a new spin on the Peace Corp that will benefit your organization, and Scott is kicking your butts in these online giving competitions.
In the last 2 years, Scott and Atlas Corp have won $325,000 from online competitions, including $125,000 from the Chase Giving Challenge. And he just did it again by winning one of the ten $50,000 prizes from the Pepsi Refresh Project. This is impressive. But it is borderline unbelievable when you consider Atlas Corp’s 2009 budget was $400.000, they only have 1,700 friends on Facebook, 1,215 followers on Twitter, and an email list of about 12,000 people.
So how did they do it? Scott’s plan to win the Pepsi contest was ingenious and will likely have Chase, Pepsi and other online contests rethinking their rules in the future. Introducing the “Coalition of the Giving.”
The recipe for forming the Coalition of the Giving is simple: part good-hearted collaboration, part reality-TV show Survivor, and part persistence (or spam, depending on your threshold for receiving emails, Facebook updates and Tweets).
The Pepsi Refresh Project included hundreds of ideas from all over the country and Scott knew he would need more than Atlas Corp supporters to win. So how could Scott get people to vote for Atlas Corp that had never heard of them before, much less care about their mission?
Easy, ask another organization competing in the Pepsi Refresh Project to market Atlas Corp to their supporters. This was possible because every voter was given ten votes a day, but each voter could only vote once for a specific organization. That left nine useless votes… unless you could form a coalition and trade votes in a “I’ll vote for you if you vote for me” arrangement.
Scott found six other organizations competing in the contest (two vying for $50K, three for $25K, and one for $250K) and told them that every time he asked someone to vote for Atlas Corp, he would also ask them to vote for everyone in the coalition, as long as they did the same. Here again, Pepsi’s rules worked in Scott’s favor because there were ten prizes of $50,000, so it was not a “winner take all” competition and open to benefiting a collaboration.
Pepsi does not share the number of votes, but let’ assume that 70% of Scott’s supporters still only vote for Atlas Corp. That means that 30% of his supporters will vote for other coalition members. Thirty percent does not seem like a lot but multiply that by six and consider that everyone can vote every day. If Atlas Corp is able to pick up ten voters that vote every day through the coalition, that is 280 votes over the course of the February contest. That may not allow someone to go from worst to first, but it is highly likely that it can move you from a contender to a winner.
The results tell the tale. Six of the seven coalition partners won, that is a combined $225,000 for the coalition.
The strategy was ingenious in part because it was selfish as much it was selfless. Rather than just a “vote for me” play, Atlas Corp adopted a “vote for me and consider these other guys,” play. The better the coalition members did in the standings, the stronger the incentive was to continue with the plan and not defect because if they did, they would be dropped from the coalition and loose all those potential votes.
I am not sure voting contests are the most efficient way to allocate millions of dollars for innovative ideas since they reward innovative voter mobilization strategies rather than innovative projects. But at least in the case of Atlas Corp, both were rewarded, and we all learned a lesson that sometimes collaboration is better than competition. Thank you Scott and best of luck in the next competition, we will be watching.
For more information on Atlas Corp, email Scott Beale at email@example.com and learn more about Atlas Corps at www.atlascorps.org. For more information on the author, email Dan Morrison, CEO and Founder of www.CitizenEffect.org, at dan.morrison@CitizenEffect.org.