From the Internet of Things to Video Moxy

I have the great privilege of hosting the xPotomac Conference every year with Patrick Ashamalla and Shonali Burke. We just published video recordings of our 2014 sessions, including our keynotes, on YouTube. You can see the whole channel here.

Here are each of the sessions:

KEYNOTE: Robert Scoble on The Age of Context



Find out more about Robert Scoble at facebook.com/RobertScoble.

Lauren Vargas, Digital Media in a Regulated Environment


Find out more about Lauren at rootreport.com/about/.

Toby Bloomberg, Broadcast and Print Media Adoption of Digital

Learn more about Toby here: about.me/TobyBloomberg.

Peter Corbett, The Internet of Things

Find out more about Peter at istrategylabs.com.

Danielle Brigida and Allyson Kapin, Disrupting Social Change

Find out more about Danielle at https://twitter.com/starfocus and Allyson at womenwhotech.com.

KEYNOTE: Jim Long, The Wild World of Video


Learn more about Jim at vergenewmedia.com.

The #xPotomac14 Compendium

xPotomac 2014 or #xPotomac14 was held last Friday at Georgetown University’s Copley Formal Lounge. Speakers include keynotes Robert Scoble, Jim Long, and session leaders Lauren Vargas, Toby Bloomberg, Peter Corbett, and Allyson Kapin and Danielle Brigida.

12877802263_b89e2d6a9d_b

Early reviews show a successful event. Mike Schaeffer wrote, “The 2014 edition [of xPotomac] brought it strong, with an array of presenters, that all told one major story: Success in communications and technology will be predominantly based on strategically taking advantage of opportunities in front of you.”

12869570374_e47b8b0f40_b

Monica added, “What I found interesting was the fact that none of the speakers used extemporaneous PowerPoints. Instead, they used handhelds with colorful mind maps to remind them where they were in their talk (kudos to Kathryn Garrett for first pointing this out via Twitter). The result was more eye contact and audience interaction than you typically get when speakers are stuck in a pre-personal computer = overhead transparencies paradigm.”

12890833345_2c708f7915_b

As you can see, people tweeted about the content throughout the conference. And tweet they did. xPotomac trended for 35 minutes on Friday making it the 68th most popular topic in the country that day, according to Trendinalia United States.

xPotomac14 Word Cloud

Official xPotomac influence partner Zoomph tallied more than 3100 tweets and Instagram updates with a reach of more than 20 million people were posted last week and through the weekend. Not bad for 100 people coming together for a few conversations. The above Zoomph word cloud shows the 50 most referenced words in all those tweets.

12868551233_ca5c57d906_b

Who was the greatest influencer of them all? Tinu Abayomi-Paul rocked her smartphone and took the prize, says Zoomph.

12868902224_62f9d2a428_b

Most folks said they had a lot of fun (including emcee Shana Glickfield, who photo bombed me), and enjoyed the conference more than last year’s. Further, it seems we’ve transcended the increasinly distant BlogPotomac series that served as a foundation for the current xPotomac.

12869141615_391d7f391d_b

Co-founders Patrick Ashamalla (above), Shonali Burke and myself will bring xPotomac back next year at the Copley Formal Lounge thanks to our relationshiop with Georgetown’s Communications, Culture and Technology program. Look for more great speakers like Robert, Jim, Danielle and Allyson (pictured below), Toby, Peter and Lauren. In the interim, you can see all my photos from the event here. And we will roll out videos of the individual speaker sessions over the next month or so.

12891274294_d8161f0aba_b

Thank you to everyone — attendee, sponsor and of course, our speakers — who made xPotomac happen. What did you think of #xPotomac14?

P.S. Since publishing, Brian Conlin published his “Six Brain-Bending Ideas from xPotomac 2014” on the Vocus blog. Check it out.

#xPotomac14 to Feature Robert Scoble, Shel Israel & Others

xPotomac is coming back this February 28, 2014! Our opening keynotes this year are Robert Scoble and Shel Israel, who will discuss The Age of Context, and how the world of media is being dramatically impacted by social media, data, mobile and sensors (see Geoff Livingston’s interview with Robert for an in-depth look at this issue).

Tickets are on sale now. If you register by December 31, receive an rely bird 30% discount using this code, EARLYBIRD. Contact Geoff Livingston (geoff @ tenacity5.com) directly to discuss sponsorship.

I have been organizing this conference and its predecessor BlogPotomac since 2008, so it’s pretty cool to see it coming back. In its current iteration, I have help from xPotomac Patrick Ashamalla and Shonali Burke (thank you for joining me on this crazy adventure!).

Before I unveil our closing keynote and additional sessions, here’s what’s new about xPotomac 2014:

  • The day has changed from Monday to Friday, providing an easier escape for media and marketing wonks who want to attend.
  • Six sessions instead of eight, with an anticipated 3:30 exit. The intensity of the sessions makes eight a bit long, in our opinion. Plus, we want to enjoy everyone’s company at happy hour afterwards.
  • The location will change from the Source Theatre. Though a great venue, the room got a little hot. We are in negotiations for a new venue, and expect an announcement shortly.
  • We will be keeping the gladiator style format (see videos from last year’s event), which people really seem to love. It offers more conversations and interaction with speakers.

    Additional Speakers

    Our closing keynote for xPotomac is Jim Long, a.k.a New Media Jim. Jim will lead a session on the rapidly changing world of video, and its implications for social networks and content creators. Currently, Jim is the Washington bureau videographer for NBC News.

    Cox Digital Media Director of Social Media Integration and blogging pioneer Toby Bloomberg will join us from Atlanta. Toby will discuss her insights and perhaps an adventure or two based her work with over 70 TV, radio and newspapers properties in using social media as a catalyst to build stronger brand-to-audience relationships.

    Nonprofit marketers Danielle Brigida, National Wildlife Federation, and Allyson Kapin, RAD Campaign will add insights into the nonprofit sector’s struggles with new media. They will engage in a conversation about what is working, what hasn’t worked, and why.

    Our final two sessions focus on corporate adoption of advanced media and the native advertising debates. These speakers will be announced in January.

    This post was originally featured on the xPotomac site.