Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.
Surely you have seen the many studies, articles and posts (see Gini’s take) — including a couple on this blog — over the past few months about corporate blogging’s decline. In thinking about the matter, I decided to reverse my personal decision to exclude a blog roll here.
The best way to support blogging is to highlight your favorite reads as often as possible. While I do this every hour during the business day on Twitter, these blogs seem to get shared the most on my feed. Of course, there are many great blogs out there, so feel free to add them in the comments. And you can always visit my blog roll on the first column to the right.
I made the above video at the suggestion of JugnooMe
Normally I am skeptical of web-based solutions like Klout and PostRank that claim to make better social media voices. When my friend and colleague Danny Brown announcedJugnooMe, a web based solution that “levels the playing field for the benefit of all,” I opened my mind. JugnooMe promises that small business and nonprofits can use the solution to optimize and further their social presence.
When I started using the application, I was impressed. The list of JugnooMe tasks were strong suggestions that based on my experiences would strengthen a brand’s presence with real community.
It was also a bit disconcerting. See, it made me realize how sloppy and indifferent I have become about my social presence. The tasks were a bit of cold water in the face, and I could see that I had been coasting for a long time. So I started responding more frequently on social networks, and in blogs. Continue reading “Lost Your Social Edge? Try JugnooMe”
If you’d like to discuss the book and any of its topics, please join one of these conversations. The first two promise to be wonky and fun (see video on Danny’s blog), and the latter webinar should help folks get down to brass tacks. Hopefully, these podcasts and the information contained in the book are useful to you.
Due to the late release of Welcome to the Fifth Estate, the opportunity to coincide the book with last Spring’s speaking engagements was lost. In lieu of a book tour, it seemed appropriate to go on a blog tour.
The following nine blog posts are Fifth Estate themed social media pieces about different subject threads in the book. Thank you Adam, Jason, Jesse, Danny, Allyson, Gini, Frank, Team Mashable and Brian for the opportunities.
To date, ABC News Radio, LAUNCH and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles. In the face of complaints about brands being unceremoniously dispatched, community managers have indicated that Google+ will focus on optimizing interaction between people first.
Image from KCET-TV
Both Bonsai Interactive and Zoetica represent real brands, corporate and nonprofit. We are posting this advisory to provide clear guidance for our clients and network on how to approach Google+ during this interim phase:
1) Do not invest in formal brand marketing on Google+. As we have seen, Google+ is now policing its network and you risk losing your entire time investment. Further, until the business offering is created by Google, no one really knows how corporations and nonprofits can successfully navigate this new social network. In essence, until Google+ for business is released efforts are likely to be all for naught.
2) Do experiment on Google+ and learn how the network works using your personal profile. It’s too soon to formally say that Google+ will be a significant consumer network, but with reports of 18 million followers and growing, momentum indicates the network is succeeding. Further, as demonstrated by its policing of the network, Google is clearly focused on community first. Becoming knowledgable through participation on Google+ is prudent at this point.
3) Be wary of marketing services firms and individuals who are seeking paid fees for Google+ marketing insights. Again, per the first point, no one really knows how to market on Google+. Investing financially in Google+ is not a good use of resources until finite offerings are available. Ethically speaking we would not charge our clients for advice and strategies in the face of such uncertainty.
Google+ is starting field trials with brands in the immediate future. As Google works through the kinks and formalizes its offering, it is a great time to become comfortable with the social network.
Many of our fellow bloggers are openly sharing their insights and learning together in a fashion we have not seen in years. Enjoy this time, friends. This kind of new social network launch is unprecedented.
Editor’s Note: Just before publishing this post, NBC voluntarily pulled down its Google+ profile.