The 4 Challenges of Cause Marketing

Downtown Chicago

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs.

Customers want brands to invest in marketing, that much is clear. There’s enough data out there that shows that people love brands that invest in their community’s general well being (skip ahead if you want to see the stats). Yet brands struggle weaving cause marketing and corporate social responsibility programs into the fabric of their marketing communications.

Some of the cause marketing problems facing corporate brands include:
Continue reading “The 4 Challenges of Cause Marketing”

Listen to the Fifth Estate for Free

Geoff Livingston & The Fifth Estate

In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes.

In addition to making the book available for free, the next few weeks include three live virtual appearances:

If you’d like to discuss the book and any of its topics, please join one of these conversations. The first two promise to be wonky and fun (see video on Danny’s blog), and the latter webinar should help folks get down to brass tacks. Hopefully, these podcasts and the information contained in the book are useful to you.

Thank you for being such a great community of readers!

Nine Guest Posts on Social Media

Geoff Livingston & The Fifth Estate

Due to the late release of Welcome to the Fifth Estate, the opportunity to coincide the book with last Spring’s speaking engagements was lost. In lieu of a book tour, it seemed appropriate to go on a blog tour.

The following nine blog posts are Fifth Estate themed social media pieces about different subject threads in the book. Thank you Adam, Jason, Jesse, Danny, Allyson, Gini, Frank, Team Mashable and Brian for the opportunities.

This ends the guest blog tour, though there is more great Fifth Estate stuff coming!