Today, sensational and fake news stories spread like wildfire thanks to the Internet. Facebook has moved from its original intent to connect people to a viral mechanism to misinform them. You can thank poor media literacy for that.

Some people will tell you the best content always rises to the top. Don’t believe them.

Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.

We live in an era of social media trends and data analysis. All of these tools mean nothing without a good story.

Usually, we see change as a moment in time. That can be dangerous when it comes to an organization’s cherished sacred cows. But in reality change is often an evolutionary process.

In the online world power is determined by security skill, hacking creativity, and resources. Authority, right and wrong, justice; these concepts of have become weakened. In fact, they may simply be antiquated.

The future of media in 2015 is precision marketing through data analysis, specifically, the movement towards it.

Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.

Here are five marketing myths you may want to avoid trusting in 2014.

Are algorithms impacting the inevitable break from the norm that humans experience?

xPotomac 2014 covered a wide variety of topics from contextual media, video and the Internet of Things to digital approaches in nonprofit, healthcare and journalism. Here are all of the videos from this year’s event!

The always-on quanitifed self created a bit of a freak-out amongst SXSW Interactive attendees. the movement towards the omnipresent Internet creates dramatic implications for society and business beyond extrapolating personal data to deliver context.

Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.

Digital metrics increasingly define us to others, creating a new way to value each other and ourselves. A new wave of vanity metrics fueled by big data, sensors and algorithms parsing our lives will further refine self identity.

Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.

I’ve been considering the impact of algorithms, automation tools and contextual media on marketing as we know it. It’s becoming clear to me that integrated marketing won’t be enough to make a company, nonprofit or individual competitive in this coming era. Integrating marketing communications ina contextual era, while certainly better than a series of one off touches, would be the […]

Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data mash-up tells you a ton about how your book works and your particular writing style. So the first thing you […]

Why, why, why create yet another type of marketing? Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. For those of you not familiar with […]

Image by Major Payn In the annals of history will people remember us for all of our social updates and conversations? I wonder if we’re just blowing bubbles into the ether. After all, we need algorithms and formulas now to sift through the immense amounts of social data we create. If the proliferation of social data necessitates Big Data mining […]

4 Types of Social Media Strategy for Businesses Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter […]