Today, sensational and fake news stories spread like wildfire thanks to the Internet. Facebook has moved from its original intent to connect people to a viral mechanism to misinform them. You can thank poor media literacy for that.
Why content marketing is losing its luster.
Enterprises are having a hard time recruiting capable marketers who understand technology. Steven Slater explains in this insightful interview.
Immersive technologies offer incredible new media experiences. These paths give us the opportunity to develop new ways of interacting with our communities. We need to do more. We have to tell interesting stories and innovate upon the current level of useful content.
The always-on quanitifed self created a bit of a freak-out amongst SXSW Interactive attendees. the movement towards the omnipresent Internet creates dramatic implications for society and business beyond extrapolating personal data to deliver context.
Robert Scoble delivers an insightful interview on marketing, media and society as a whole. Learn about the Age of Context.
I’ve been considering the impact of algorithms, automation tools and contextual media on marketing as we know it. It’s becoming clear to me that integrated marketing won’t be enough to make a company, nonprofit or individual competitive in this coming era. Integrating marketing communications ina contextual era, while certainly better than a series of one off touches, would be the […]
Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data mash-up tells you a ton about how your book works and your particular writing style. So the first thing you […]
Why, why, why create yet another type of marketing? Well, I’m not. It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. For those of you not familiar with […]
Meet Vanessa Fox, one of the most brilliant minds in the interactive marketing space. I was first introduced to her at an event a couple of years ago here in DC. In addition to running her own interactive agency Nine By Blue, Vanessa literally created Google’s portal for site owners, Webmaster Central. She just released the second edition of her […]
Image by Major Payn In the annals of history will people remember us for all of our social updates and conversations? I wonder if we’re just blowing bubbles into the ether. After all, we need algorithms and formulas now to sift through the immense amounts of social data we create. If the proliferation of social data necessitates Big Data mining […]
Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through […]
Image by Social Graphics Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post. What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, […]
4 Types of Social Media Strategy for Businesses Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter […]
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