The following is a guest post by my friend Jay Baer, a hype-free social media and content strategist, author, and speaker. He just released a book called Youtility (check out my review here), and is out and about quite a bit these days. So I thought it would be nice to shed a little bit of personal light on his story. He […]

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a […]