Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” I authored the report, and also served as the general manager for Give to the Max Day: Greater Washington, which launched last November.
These contests are multichannel marketing and social media driven adventures that can be extremely exciting! Contests produce a ton of data, including hard numbers such as the number of donations, highest and lowest donation, etc. that can make the biggest stat geek and ROI analysts thrilled. They also produce fantastic survey data, case studies and media reports. The end result is an incredible jambalaya of data.
Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18. No… Read More »Join Me for the @LiveEarth Run for Water
(Image by Jen Consalvo) Tomorrow morning, I have my first speaking engagement of the year at the first ever Social Media Breakfast DC. So, in that spirit, I figured I’d publish my intended conference schedule for the first half of… Read More »Upcoming 2010 Conference Schedule
Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference. The Friday, February 12 event will be held somewhere in Washington, DC. What better way… Read More »Details on the NonProfit 2.0 Conference