Facebook, a Company without a Vision

Mark zuckerberg f8 a l
Image via TrueRep

Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision.

For those unfamiliar with passive sharing, it was originally and controversially dubbed frictionless sharing when Timeline was introduced by CEO Mark Zuckerberg one year ago. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook.

Zuckerberg’s vision of every aspect of peoples’ lives shared with their friends included frictionless sharing as a core component.

This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras.
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Facebook Will Decline Like AOL

Osaka Hour Glass
Image by caribb

Yesterday in my weekly Washington Business Journal blog, I suggested that businesses and marketers should start investing in networks beyond Facebook.

Having watched my fair share of social networks rise and fall over the years, I feel pretty safe in saying we’re looking at an AOL-esque decline for Facebook.

We watched AOL fall from its ISP and online community peak in 2002 to what has become a struggling content holding company with a diverse brands like the Huffington Post, TechCrunch and more.

I would argue that Facebook has peaked in developed countries. Further, Facebook’s public status has exposed many weaknesses that some investors suggest begin with Mark Zuckerberg.

Like AOL, because so many stakeholders are vested in Facebook’s success (Wall Street, corporate America and those who simply love the social network) the decline will be slow, but steady, just like sand falling through an hour glass.

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