Dell

5 Quick Tips to Smash Silos

by Geoff Livingston
July 17, 2012July 17, 2012

Breaking down silos remains a huge issue for communicators.

Either in the context of the current social business buzz or modern integrated marketing, breaking down barriers within a culture to create comprehensive stakeholder experiences only makes sense.

The question then becomes how to break down those silos? Marketing in the Round (co-authored with Gini Dietrich) discusses the topic in depth, but I wanted to provide some quick tips for change agents looking to evolve their organization. Here we go:
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What Comes First, Multichannel Integration or Social Business?

by Geoff Livingston
April 30, 2012April 29, 2012

Image by ephy1

Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise of socially-enabled enterprises?”

Last January, we debated whether social business was BS or reality. It’s a good question, and one that’s still not fully answered in my mind.

Avoiding Measurement

by Geoff Livingston
April 10, 2012April 9, 2012

Image by Vincepal

Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC.

I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find interesting. We discussed measurement, and both of us noted that whenever we get into the nitty gritty of ROI and outcomes blog traffic drops precipitously.

Generally, marketers and communicators avoid measurement.
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CONTEST: Social Business or Social Bullshit?

by Geoff Livingston
January 3, 2012January 1, 2012

Image by Emmett Tullos III The sales pitch for social business (see IBM’s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of… Read More »CONTEST: Social Business or Social Bullshit?

5 Common Actions Competitors Take

by Geoff Livingston
December 12, 2011December 12, 2011

Marketing extends beyond stakeholders and organizations. Although companies and nonprofits like to pretend they operate alone in an industry, competition exists even if its just for the stakeholder’s time and money. If a marketer does their job well, and the… Read More »5 Common Actions Competitors Take

Reflections on Dell’s Social Media Facility

by Geoff Livingston
December 9, 2011December 9, 2011

Dell continues to be one of the most innovative companies out there in social media. Yesterday, on the one year anniversary of its Social Media Listening & Command Center, Jason Falls and I toured the computer giant’s headquarters. We met… Read More »Reflections on Dell’s Social Media Facility

Sustainable Online Communities Begin with Measurement

by Geoff Livingston
April 28, 2011April 28, 2011

“We are what we repeatedly do. Excellence, then, is not an act but a habit.” –Aristotle Sustaining social media communities over years is one of the primary topics in Welcome to the Fifth Estate. Given how much time and financial… Read More »Sustainable Online Communities Begin with Measurement

Strategy: The Wind Book

by Geoff Livingston
April 16, 2011April 16, 2011

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture,… Read More »Strategy: The Wind Book