How to Differentiate Your Content

Different
Image by Ksenia Krneychuk

After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content.

I’m sure other strategists have their methods, but here’s how I do it.

There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.

If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.

Start with Irreverence

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