How to Differentiate Your Content
After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content.
I’m sure other strategists have their methods, but here’s how I do it.
There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.
If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.