This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.

As more brands move to blend content with ads, we can expect less consumer trust, lower yields, and a need for higher levels of quality to achieve success.

Image by Hamed Saber The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. Beyond the substantial ethics issues at hand, Burson crossed another line, which is talking about its clients […]