Liveblogging the FTC Workshop on Native Advertising
This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.
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The Inevitable Downfall of Native Advertising
As more brands move to blend content with ads, we can expect less consumer trust, lower yields, and a need for higher levels of quality to achieve success.
The Unwritten Rule on Talking About Clients
Image by Hamed Saber The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media… Read More »The Unwritten Rule on Talking About Clients