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How Reddit Rocked Stephen Colbert’s World

by Geoff Livingston
November 7, 2011November 7, 2011

One might look at the Effectiveness of Celebrity Spokespeople in Social Fundraisers study (sponsored by PayPal for Nonprofits) and draw the conclusion that all celebrity fundraisers are doomed to fail. But though it is true that many celebrity tweets falls… Read More »How Reddit Rocked Stephen Colbert’s World

PayPal Research Shows Strength of Community Trumps Popularity

by Geoff Livingston
November 3, 2011November 3, 2011

We live in strange times in which an online following is considered the mark of success. This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper… Read More »PayPal Research Shows Strength of Community Trumps Popularity