A Heretic’s Quest for Influence Beyond Klout
Influence: The act or power of producing an effect without apparent exertion of force or direct exercise of command.
I’m reading a series of books right now trying to understand what makes someone influential. There are more tangential theories and approaches into the psychology of motivation than one can imagine, well beyond the universe of Klout.
It’s easy to conclude that no one understands what causes one person to influence another.
Today’s influence theories offer just a slice of individual online behavior based on attention and reach metrics. These strength and influence algorithms support theories about content production and authority. Yet they cannot identify what causes actual people and their larger social networks to adapt and move towards new ideas and behaviors. I will prove this shortly with my very good Klout score and my very humble AdAge Power 150 ranking.
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