Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities.
Smoking cigars and talking with NFL players and Olympians was an eye opening experience.
We were very, very similar in our approaches toward work. Professions aside, we were all type As. Each of us enagaged in a different activity, they the world of competitive sports, me in the blogging and writing world.
The best way to spruce up boring business writing? Activate verb tense, parse run-ons into multiple sentences, and add the what’s in it for me (WIFM) factor.
Yes, some colleagues focus on grammar, but when I edit business text these are the first three things my red pen seeks out.
Inevitably business text crams an overt amount amount of jargon and hyperbole into copy to ensure that it stays “on message” and achieves branding goals.
Business writing seeks to market and inform stakeholders. Over-focus on messaging and positioning hurts that goal, instead fulfilling an internal need to appease executives.
An editor should punch up copy to resonate with stakeholders.
Read More »Activate Run-Ons with WIFM