What happens when you stick to a hobby over a period of six years? Your work progresses. Here is visual evidence of how my photography has evolved as demonstrated by the three sets of Chicago pics taken over six years.
The best way to spruce up boring business writing? Activate verb tense, parse run-ons into multiple sentences, and add the what’s in it for me (WIFM) factor.
Yes, some colleagues focus on grammar, but when I edit business text these are the first three things my red pen seeks out.
Inevitably business text crams an overt amount amount of jargon and hyperbole into copy to ensure that it stays “on message” and achieves branding goals.
Business writing seeks to market and inform stakeholders. Over-focus on messaging and positioning hurts that goal, instead fulfilling an internal need to appease executives.
An editor should punch up copy to resonate with stakeholders.
Read More »Activate Run-Ons with WIFM
In a world driven by social network and search engine marketing, you live and die by headlines.
Today’s social media blogosphere discussion revolves around content marketing, but little is said about the actual headlines.
Too bad. Writing great headlines matters more than ever.
Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that.
Read More »Live and Die with Headlines