Email is the one must have tool every online fundraiser needs. But most brands are afraid to use because they only now how to spam people.

After reading the Age of Context (read my review here), I could not help but think about how this era is removing most concepts of privacy. In turn, it is causing an incredible amount of intrusive spam. A tension builds between brands who market to the niche, and consumers who unwittingly gave them permission to do so. The Age of […]

I write short emails. Usually no more than five sentences, often fewer. The sentences tend to be truncated in their own right. Sometimes people complain to me that I write short emails, and they don’t know what I am thinking. I don’t care, I keep them short. Why write short emails? Shakespeare once said, “brevity is the soul of wit.” […]

Image by Doug88888 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). A recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are […]

Olympians Missy Franklin, Katie Ledecky and me at last week’s USA Today 30th Birthday bash. Fathering a child, starting companies, writing books, getting work done, working out… Finding time for all of these things requires discipline and focus. That’s why over the past couple of years and in particular recent months, I have eliminated distractions wherever possible. Here are six […]

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows […]

What Teens Think Will Happen to Email (Source: Social Mouths) French company Atos became the latest tech player to declare the end of email, calling it pollution and banning it from its corporate walls. Tech bloggers bagged the move, but in reality, it’s an increasingly familiar proclamation. Basically, the tech industry wants to replace email with the next generation of […]

Image by diaper A recent Digital Life survey in Great Britain revealed that corporate social media is generally a failure, with organizations “generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.” And so in a long history of media, yet another medium has been turned into a source of noise pollution by direct marketers. First […]