This post offers a live blog of the FTC’s Workshop on native advertising, “Blurred Lines: Advertising or Content” held in Washington, DC on December 4.

Image by cintamamat Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. As time progresses, technologies and alliances evolve. I haven’t written about Klout outside of general discussions on social scoring for a good long while. There wasn’t much to say. I agreed in principal with many of my colleagues […]

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.

Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and […]

Image by Hamed Saber The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. Beyond the substantial ethics issues at hand, Burson crossed another line, which is talking about its clients […]

Communications from BP in recent weeks claim the oil company has reversed the damage from the Deep Horizon oil spill, both environmentally and economically. This communications effort flies in the face of factual reality of dead wildlife, decimated fishing careers, and the ongoing economic hardship felt throughout the Gulf region. The unfactual, dishonest communications campaign once again demonstrates BP’s lack […]

Image by Anorak News In December of last year, Anonymous hackers teamed to hack U.S. sites and post angry messages of dissent against U.S. companies that withdrew support of Wikileaks. Last October, when ace photography blogger Scott Bourne posted on Twitter’s digital copyrights, angry photographers flash mobbed his site, causing Bourne to close comments. In 2007 Greenpeace targeted Apple for […]

A better social web exists. It exists within each of us. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Our virtual […]

Much has been made about BP’s questionable advertising campaign, from President Obama’s call out of the $50 million expenditure to ethical questions and search engine placements. Experiencing this inappropriate overspend on Facebook has been quite troublesome. The above ad was served to me over Memorial Day weekend on Facebook. It clearly demonstrated that while Facebook is using my posts and […]

Episode 33 of the El Showfeatured guest host Rich Becker who filled in for a sick Richard Laermer. We discussed the Deep Horizon oil spill crisis, the collective communications mess that has ensued, and the ethical issues presented. Here’s a breakdown of Episode 33: Introducing Rich Becker and his Fresh Content Initiative Breaking down the oil spill problem into a […]

Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is producing growing pains and change. It’s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. This trend results from demands […]