Image by MindMapInspiration More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to […]

I think about the past a lot. Who doesn’t? Of course, like most people I cherish the great memories. And then there are the difficult ones. There’s nothing I can do to change them (Boy, that LIVESTRONG tattoo sure seems like a bad idea now). Few things can amend unresolved issues with others. The only thing the complete past — […]

Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. Some folks dub this trend Clicks and Mortar, the integration of online into our […]

Image by whereleaureensmiles Sight creates a visual imprint. This is the way things are. Though we depend on it, sight is perhaps the most deceiving of the senses. As an amateur photographer I know this. I can tell just by the way the same place will look different everyday depending on the weather and placement of the sun. Experience reminds […]

Jimi Hendrix Image by jbhthescots Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true […]

Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).

I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University’s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today’s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon Newman and the rest of […]

I thought about writing a post mortem election post on what the Democrats could have done better with their online communications campaign (starting with their relentless spamming of my email address in spite of several opt-out requests). Then I decided not to. After my Mashable post on the two party’s approaches, did I really need to offer this unsolicited criticism? […]