What’s the ROI of Pinterest?

PinROI

Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”

For the past few weeks we have experienced a deluge of Pinterest hype across the social media sphere, marketing media, and the periodic mainstream news piece. Pinterest is touted as the next hot thing, and we see a ton of suggestions from “experts” on how to market using Pinterest.

What is rarely offered is demonstrative evidence of ROI. And shared case studies are often sandbox level successes that produce light outcomes like follower counts, but not actual financial results. Here are some examples:

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Gary Vaynerchuk (@garyvee) Answers Tough Questions

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk‘s similar opinions about PR Firms in his book.

Personal note to Gary: Thank you for doing this, you’re a champ! Bought and looking forward to reading The Thank You Economy.

Here are the questions posed to Gary.

  • OK, first there was the TechCrunch “99% of social media experts are clowns” statement, and now there is discussion about your book The Thank You Economy, and how 95% of PR firms will louse up your community relations. You seem to have some strong 90th percentile feelings about consultants these days. What’s causing your statements?
  • Why is this generation of marketers any more or less crappy than the marketers that existed before social media?
  • Have you consulted others outside of your company? How did those engagements work out?
  • Who are some online communications consultants that you like?
  • Kathy Sierra recently said on the Gaping Void blog that your work is great because you make others better. [How] do you hope the industry will improve as a result of these conversations and The Thank You Economy?