Pokémon Go is all the rage, but does it make sense to copy its launch tactics or simply leverage the network?

Learn more about the the Living through the Lens weekly challenge on Flickr.

Meet Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ Project area through word of mouth.

Usually, we see change as a moment in time. That can be dangerous when it comes to an organization’s cherished sacred cows. But in reality change is often an evolutionary process.

Tenacity5 Media released a new eBook this morning, Visual Media: The New Content Marketing Landscape.

More app providers and websites are providing control mechanisms in a bid to get more people to use their sites. The question is will it work?

“My success is built on a mountain of failures,” said Twitter Co-Founder Biz Stone. Read more for additional insights.

User experience matters more than branded approaches to owned and earned social media. And brands are finding out the hard way.

Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data. While online marketing conversations may revolve around Vine or Facebook adding hashtags [...]

The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions. Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of […]

Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. The Marissa story repels me. The media scrutinizes every management move she makes. It’s because she is a relatively young woman, in my opinion. At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think […]

Thomas Jefferson’s home Monticello, a must-see in Charlottesville During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my colleague Chris Pilbeam remarked that every venue he visited on a recent trip was suggested by travelers on TripAdvisor. I guess the old adage should be revised: When in Rome […]

Image by cliff1066 Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? I believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra, and his terribly funny euphemisms for life, which just absolutely drive […]

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder […]

Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, […]

Image by pshab For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power. Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). […]

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were […]

Yeah. I admit it. I know I’m not the only one, too. My mood rides on my social share count. It always has. While I tried to be cool and say this didn’t matter, after a period of unpopularity, I totally know that’s bullshit. I enjoy it when posts get read, liked and shared by you. I feel like a […]

A cloud hangs over Manhattan A forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license. So now we know the medium is toxic. Does that give us […]

Olympians Missy Franklin, Katie Ledecky and me at last week’s USA Today 30th Birthday bash. Fathering a child, starting companies, writing books, getting work done, working out… Finding time for all of these things requires discipline and focus. That’s why over the past couple of years and in particular recent months, I have eliminated distractions wherever possible. Here are six […]

Image by dennoir Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” […]

Check-In with Your Face from redpepper. There’s a new attack on privacy: Facial recognition-driven advertising. Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. It then estimates your gender and age, and serves you ads that are most likely to appeal to your demographic. For example, a camera at a train station diorama […]

Jimi Hendrix Image by jbhthescots Music biz marketer Corey Biggs interviewed me five times for the book to help artists brand and market themselves. Based on those interviews, I have accumulated several branded experience marketing tips. While I have simply protested the personal brand movement in the past, it’s better to offer useful guidance to individuals. This is particularly true […]

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows […]

Rohit Bhargava and Aaron Strout at SxSW Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit: “The biggest question that I had to tackle in the book was […]

You probably thought my Instagram post would be about the evils of Facebook, but instead I wrote a post with Jennifer Leggio on Forbes about how to survive a tech bubble. No matter what impact the Instagram deal has on my personal social media (and even on the fledgling network), what is becoming clear is a return to dangerous financial […]

Image by Monkey at Large Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks […]

Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple […]

Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and […]

Image by LOLren Oh yes, there are many changes afoot amongst the social networks. Facebook, Google+ and Twitter, oh my! And of course, the social media punditry has ratcheted up with the competition. Could it be more meaningless and boring? Seriously. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. Interesting? […]

Image by Christian Barmala One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. The spamification of Facebook extends beyond professional solicitations to unwanted emails created by friends who want you to participate in their […]

Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early […]

The following is an excerpt from Welcome to the Fifth Estate, Chapter 7: Sustaining Your Community Over Time Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?” One thing long-term Internet citizens have seen over the past 30 years: Communities and social networks get large, even as dominant […]

Last week Mark Zuckerberg revealed video chat (see above video), the first of many new features in what will be called, “Launching Season 2011.” Yet, this announcement (conveniently timed one week after Google+ launched) only seems to add to the problems that Facebook has. First and foremost, Facebook’s nightmare user interface offers a plethora of features, many of which don’t […]

Image by Hamed Saber The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. Beyond the substantial ethics issues at hand, Burson crossed another line, which is talking about its clients […]

The Good, The Bad and The Ugly of Cause Marketing View more presentations from Geoff Livingston. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 15. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. All of […]

Image by Aaron Brazell Whenever there’s a big or small Facebook announcement, it essentially derails the entire communications social web conversation for hours or even days. An ensuing rant/rave conversation occurs about the deep meaning of Zuckerberg and crew’s latest wrinkle. This disruptive force should be dubbed the Facebook Effect. Whether we’re talking Profile Page updates, Zuckerberg’s donation of $100 […]

(Cartoon by David G. Klein from the New York Times) Search is the underpinning of the Internet today, from the 1 billion traditional searches everyday on Google to providing references about a person on Twitter and delivering their stream feed on Facebook. Search has moved from simple page rank to an increasingly complex algorithm that weight’s social and semantic data […]

Much has been made about BP’s questionable advertising campaign, from President Obama’s call out of the $50 million expenditure to ethical questions and search engine placements. Experiencing this inappropriate overspend on Facebook has been quite troublesome. The above ad was served to me over Memorial Day weekend on Facebook. It clearly demonstrated that while Facebook is using my posts and […]

Zoetica is engaged in the evaluation of the Case Foundation’s second America’s Giving Challenge. The first case study features Darius Goes West, a nonprofit fighting the fatal genetic disease, Duchenne Muscular Dystrophy (DMD). Perhaps the most compelling part of Darius Goes West’s story is their America’s Giving Challenge comeback, as they were losing in the Challenge. Darius Goes West — […]

Last time the Buzz Bin blogged about Ammado, they had just launched the Giving Circle. Now the network that is seeking to compete with Facebook Causes, has launched a new widget. The widget will allow charities to receive donations indirectly through third party sites without donors having to visit the Ammado network. This in turn allows any blogger to support […]

Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference.  The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the people trying to improve it. […]

As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to set aside partisan politics, and join together for a fun, […]

On today’s District of Corruption podcast (with co-host Aaron Brazell) we talked about: Geoff’s "tat-gate" scandal at Blogger Social. Aaron says Facebook is done, and removed his profile. We discussed whether the social network has peaked, and the value of presence marketing. Chris Suspect called in to talk about Facebook, and said MySpace is better now Silly Valley: Google is […]