Forced Narratives
“When people try to tell you who you are, don’t believe them,” Maria Popova. Remember, other people have their own agendas. Look within for the answers.
failure
The Acidic Taste of Failure
When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.
The Audacity of Corporate Social Media Failure
It was interesting reading all of the social media criticism about Google’s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of “FAIL” include the anticipated demise of the brand’s entire reputation, the stupidity of the management team, and a lament about companies “never getting it.”
Another example: Last December’s dissecting of Apple’s rigid social media policy that bars any meaningful discussion of the company by employees. There was no great shocker here given the company’s approach to product development and public blogs that leak Apple product news. Yet, the company was painted black and evil for it.
OK. Apple just reported $13 billion of profit last quarter, its best quarter ever. Meanwhile, its more social media friendly competition never get close to performing on this level.
Let’s be clear. Marketing is not about pleasing social media aficionados. It should deliver ROI or outcomes that boost a company’s bottom line.
Imperfection
Image by Richard Cocks Have you ever reviewed a piece of your work and shuddered afterwards? Do you get mad when one person criticizes something you invested a great deal of time on, even though dozens of others laud the… Read More »Imperfection
Attack of the Fried Chicken Freaks
Sitting on a panel about public failure this past week, the conversation revolved around negative comments and how to handle them online (Image by thebittenword.com). After five years on the internet as an opinionated blogger, I’ve learned a thing or… Read More »Attack of the Fried Chicken Freaks
Fail Well
Our greatest glory is not in never falling, but in rising every time we fall. ~ Confucius Many folks fail in business, and for a variety of reasons, some more common than others. In American business, particularly on the communications… Read More »Fail Well
Confessions of a Start-Up Junky
Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew. See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait! I’ve been engaged in start-ups… Read More »Confessions of a Start-Up Junky