Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout.
It’s not enough to trudge through the hard times and make it to the other side. Sometimes the desert is wide and vast. Letting your content publishing wane and eventually go fallow becomes tempting.
Instead, build a repository of evergreen content to avoid fatigue, much like you would grow a savings account in case of hard times.
Back-up content empowers you to have a bad week, and throw out or refine content to meet a schedule.
Every mature market experiences rising competition that carves off specialized pieces of the leaders’ established footprint. It’s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to pick networks and tools.
Facebook has run away with the race. Twitter, LinkedIn, and a host of smaller social networks have taken their seats behind the leader. Yet as time continues, more and more niche networks like Tumblr, Instagram, shiny object du jour Pinterest, Reddit and others carve off their piece of the pie.
The phenomena of so many social media choices has moved from creating to social media fatigue for the most faithful to full-on overload. Even the most tech savvy people find themselves making tough choices.