In the past two weeks, Getty Images made its images available for free on a limited use basis to anyone on the Internet. The move represents a measured gesture to capture some of that social photo and content marketplace. But it’s not enough.
How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos?
It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand.
Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before.
Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be negligible, but Instagram conceded promptly to its users, and retracted its intellectual terms that harnessed users’ photos for commercial purposes.
Instagram users won a larger mobile battle in the Permission Marketing War.
Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant to smartphone and tablet users.
As a long term power user on Flickr with more than 4000 photos and 325,000 photo views on my photo blog, I welcome this change. It’s refreshing, and makes the most powerful network for sharing videos not only stronger, but more attractive, too.
For a long time, Flickr’s primary value to me was housing images in a very accessible Creative Commons library. This allowed widespread dissemination of images in a host of online journals, blogs, and in some cases traditional media. Now Flickr could become more than that, competing with personal photo network favorite Instagram for commenting and interacting with other photographers and visually oriented minds.
Invariably, those that don’t understand the difference between a content publishing-based social network and a bookmarking-based network will compare the new Flickr to Pinterest. Ironic, as Flickr just incorporated Pinterest’s opt-out code for photographers who don’t want their original content repinned without credit or payment. In reality, Instagram and Tumblr are much closer competitors because the users are primarily content creators.
Read More »New Flickr Brings Questions about the Visual Media Era