Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment.
Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.
Personal-Professional Mix in Social Media with Geoff Livingston from Kivi Leroux Miller on Vimeo. Kivi Leroux Miller, author of the Nonprofit Marketing Guide, interviewed me last week on the balance between infusing personality into your online communications and personal branding.… Read More »Infusing Personality versus Personal Branding