Video Killed the Video Star
Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. Get a complete briefing on the Internet video trend.
Forrester
The More We Stay, the Less We Say
Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. One primary finding was the lack of commenting occurring in mature western markets, including the United States.
Adoption is pretty much complete in the U.S. (86%) and globally. Almost everyone who is online also is using or has used social media. Comscore recently corroborated this data, saying 83% of the world’s online population participates in social media.
But, most of us in the United States are not social and care not to converse. The Forrester report finds that 2/3 of the US adult social media population doesn’t comment. This is notable.
Commenting seems to have decreased over the past six years. Perhaps it’s because of the widespread proliferation of mobile media with smaller screens and touch input. It’s certainly harder to type in a blog comment or critique a product on a smartphone.
Why Content Marketing Fails
Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing… Read More »Why Content Marketing Fails
Eight Useful Market Research Studies
Internet statistics social media View more presentations from Geoff Livingston. Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Studies include pieces from eMarketer, Pew,… Read More »Eight Useful Market Research Studies
The End of the Social Media Adoption Road
Two recent studies made me think we’re rapidly approaching the end of the technology adoption curve for social media. Yesterday’s Forrester 2010 Technographics research showed a retraction in the percentage of content creators, critics (people who comment), and collectors (link… Read More »The End of the Social Media Adoption Road
The El Show Episode 26: Will Big Agencies Go the Way of the Do-Do Bird?
Episode 26 of the El Show revolved around Forrester’s call-out of big agencies. From the post: “Agencies continually reinvent themselves to serve their clients — they have to quickly adapt to changes in marketing strategy, media, technology, and society. And… Read More »The El Show Episode 26: Will Big Agencies Go the Way of the Do-Do Bird?