People Need Content
People need content. To beat those who already have frequency, the most sizzle, the best personalities, and overall distribution strengths, you have to change the rules.
People need content. To beat those who already have frequency, the most sizzle, the best personalities, and overall distribution strengths, you have to change the rules.
More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship.
There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post.
When readers find themselves inundated with ever increasing quantities of the same, creators find themselves producing content with diminishing value. The situation devolves to the point where content becomes spam.
We all know what happens to spam. It doesn’t get read, it’s unsubscribed from, deleted, and relegated to the annals of digital indexing somewhere deep in Google.
Read More »The Content Quality Problem Here and There
Image by Mukumbura
The rush to become officially integrated into the Google Author Rank system or has begun. It’s unfortunate, because Google Authorship forces weighted search rankings that favor popularity and SEO skills over substance.
If content creators want to optimize our chances of being read, what choice do we have but to implement the system? Our search results depend on it.
There have been many blogs about how to implement Google’s Author Rank system, but this isn’t one of them.
Image by Markaud Sometimes blog content doesn’t resonate as well as one would like. It can be hard to pinpoint why. There’s an editorial mission in place, regular posts are published everyday, and you seem to be talking about what… Read More »4 Ways to Improve Content