The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today.
Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided to offer a web based mobile version of the web site and donation platform, and an iPhone app for fundraisers.
The Third Screen showed that almost every company or organization that goes mobile sees a surge in mobile traffic usually above 10%. This 10% rule was illustrated over and over again with case studies. We launched mobile at the end of 3Q, 2011, and just as the book indicated, the results have been amazing:
Read More »How Razoo Became a Mobile Platform
Last Wednesday’s Give to the Max Day: Greater Washington netted $2,034,434, including 17,838 donations totaling $1,886,434. The online giving contest benefited 1200 nonprofits. As the general manager of the event, this kind of impact makes me profoundly grateful, and many… Read More »1,886,434 Ways the Long Tail Beat Klout
Mark Horvath sent this video last night to thank all of the people who donated to and shared The Punish Geoff Fundraiser. Thank you to the 30 donors who have made $2055, and a significant impact on InvisiblePeople‘s drive across… Read More »Mark Horvath on Punish Geoff Fundraiser Impact
This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media” at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire… Read More »Applying Social Storytelling to Strategic Online Fundraising
Tonight is the first #zooGood chat, hosted by Razoo. This weekly chat will be held at 9 ET/6 PT on Twitter in an effort to discuss fundraising best practices. Given the time of year, nonprofits and free agents are planning… Read More »Tonight’s First #ZooGood Chat Featuring @JohnHaydon