Activate Run-Ons with WIFM

red pen
Image by Mad African!

The best way to spruce up boring business writing? Activate verb tense, parse run-ons into multiple sentences, and add the what’s in it for me (WIFM) factor.

Yes, some colleagues focus on grammar, but when I edit business text these are the first three things my red pen seeks out.

Inevitably business text crams an overt amount amount of jargon and hyperbole into copy to ensure that it stays “on message” and achieves branding goals.

Business writing seeks to market and inform stakeholders. Over-focus on messaging and positioning hurts that goal, instead fulfilling an internal need to appease executives.

An editor should punch up copy to resonate with stakeholders.
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Soleil’s Digital Future Will Be Her Own

Smile

Earlier this week I shared that I’m posting less photos of my daughter Soleil online. It’s part of a conscious effort to be mindful about how my actions and attitudes will shape her digital future.

It’s just stunning how quickly time flies. I remember holding her in my arms when she was three days old. She literally fit between my wrist and elbow.

Daddy Holds Soleil

In just three months, she will be two years old. And many of you have seen her become a toddler before your eyes on Facebook, Twitter and Instagram.

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Dead in the Water without Mobile

Still water / 240-365
Image by ~ Sandy ~

This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water.

An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general adult population’s use.

This is literally any business or nonprofit’s future stakeholder, if not their current one.
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