Gary Vaynerchuk

Just Thank and Serve

Thank you
Image by Judy Carson

Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving.

There is no absolute right way.

One thing I have learned over the years about social: The most important thing is to represent your personality authentically.

The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
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The Super Hero Myth

We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just… Read More »The Super Hero Myth