xPotomac returns with an exciting line-up, including Mark Schaeffer, Jamie Notter and Maddie Grant, Jodi Gersch, Jennifer Nysz-Conner, Shana Glickfield, Andy Gilman and Kathy Baird. Check it out!
Charlene Li lectured virtually at my last Georgetown class
Please excuse the personal announcement post, but I have some good news to share.
First, I have joined the board of Human Equity. Human Equity is a social media marketing consultancy that focuses on brand development through stakeholders and brands sharing ethos, values, and lifestyles.
Part of the effort will include sports marketing and cause marketing, two of my favorite sub-disciplines in the profession. It will be great working to marry the two and help brands better connect with their stakeholders.
Read More »Joining the Human Equity and Georgetown Teams