Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven […]

A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point. […]

Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of […]

I need your help making a childhood dream come true. I have always wanted to be a New York Times bestseller, and that’s why I’m writing today about my new book Marketing in the Round. Me and my co-author Gini Dietrich are hosting a virtual book launch party at

This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag […]

It’s been an amazing year. It has had big ups and big downs. In short, life was in session. In hindsight, there is so much to be grateful for as we roll into the holiday season. With Thanksgiving upon us, I’d like to express my gratitude for many things over the past year. First of all this was the magical […]

Gini Dietrich’s reaction after one week of working with me I’m happy to announce that I’m writing a new book, this time with Gini Dietrich and with a new publisher, Pearson. The topic is… Not social media! Yay! What a relief. How many social media books can one person write? I mean geez, I was thinking about writing a book […]

Interested in winning a copy of Welcome to the Fifth Estate? Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered […]

Image by waterloo Ever notice how bloggers seem to repeat each other? Sometimes the echo chamber sparks veiled rumors of plagiarism, or at other times great discourse ensues, riffing off the same theme, each with their own take. This copycat syndrome seems to repeat itself through the years, a mostly unintentional repetition of the same story and memes. It’s almost […]

Image by Ed Schipul Getting tired of the same old, same old? Here are eight blogs that seem to deliver great marketing, media and communication content day-in, day-out without getting stuck in the echo chamber’s pedantic chatter. While just a few of the many strong blogs out there, they deliver regular delightful reads. Danny Brown’s Social Media Marketing Blog – […]