7 Daunting Challenges Facing Marketers

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Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist.

It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges.

Here are the seven daunting difficulties for today’s communicators, each followed by an idea or three on how to address them. Please add your own thoughts.

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What CMOs Want: Better Social Integration & Analytics

The CMO Survey Reveals the Social Media Integration Gap

A few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement.
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Death by Silo

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point.

Hugh McLeod agreed to do a Gaping Void cartoon interpretation of Marketing in the Round. Here’s what he drew. It’s so strong, I couldn’t write a 500 word blog post to it. The creative spoke for itself. But in the spirit of Mad Men I did riff on it and wrote some brief ad copy.

Death by Silo

An uncoordinated marketing campaign launch wastes valuable resources. Communicators must integrate across silos to develop strategic multichannel marketing programs. That’s why we wrote Marketing in the Round. Learn more today.

What do you think of Hugh’s Marketing in the Round cartoon?

Marketing in the Round Infographic: The Tip of the Iceberg

Marketing in the Round Infographic

Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened.

Immersed in the era of visual media, what better way to start the day than with an infographic of statistics used in the book (also available directly on Flickr and Scribd). The RAD Campaign designed infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch.

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