Why Marketing in the Round, Anyway?

Gini and Geoff Social Life Pic

It is the final day to enter and win one of 10 free autographed copies of Marketing in the Round on Goodreads! As a special treat, co-author Gini Dietrich will autograph the books, too! So what are you waiting for? In addition, Gini will be our guest hostess for this post, and moderate all comments. Enjoy your time with one of the social web’s best!

One of the most common questions Gini and I got during our book tour last Spring was why did you call the book “in the Round?”

We needed to figure out a way to convey the of a convening of the marketing function. The collective meeting unites disparate departments and silos in and out of the marketing function to integrate multichannel strategies.

So we took a card out of the theatre world, and dubbed the meeting, “Marketing in the Round.”
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Avoiding Measurement

I'm still running away
Image by Vincepal

Would you like to learn how to create an integrated multichannel marketing program? Register today for a Marketing in the Round training with Gini Dietrich and me in Boston, Chicago, Kansas City, New York or Washington, DC.

I was talking with Gini Dietrich about our forthcoming book Marketing in the Round, and which topics people would find interesting. We discussed measurement, and both of us noted that whenever we get into the nitty gritty of ROI and outcomes blog traffic drops precipitously.

Generally, marketers and communicators avoid measurement.
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