Give to the Max Day

How Razoo Became a Mobile Platform

Mobile

The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today.

Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as a result of reading Chuck Martin’s Third Screen, we decided to offer a web based mobile version of the web site and donation platform, and an iPhone app for fundraisers.

The Third Screen showed that almost every company or organization that goes mobile sees a surge in mobile traffic usually above 10%. This 10% rule was illustrated over and over again with case studies. We launched mobile at the end of 3Q, 2011, and just as the book indicated, the results have been amazing:
Read More »How Razoo Became a Mobile Platform

Give to the Max

After five months of planning and hard work, Give to the Max Day is here. Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. More than $140,000 in… Read More »Give to the Max

The Super Hero Myth

We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just… Read More »The Super Hero Myth