Every single one of us is capable of rationalizing wrong with ideologies and belief systems. This is true for every human, and there are many ideologies — not just religious ones — that can be used to justify wrong doing.
One has to wonder whether humanity is capable of making a better world with technology. This is a central theme in many arenas, from government policy and online conversations to Hollywood movies (even kids movies like Cloudy with a Chance… Read More »Can We Handle Technology Responsibly?
This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It… Read More »Thoughts on Collaborative Social Innovation
The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling.
By its very nature, marketing is a function of sales.
As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to engage people in a sales process OR support brand reputation, which in turn, increases the likelihood of further sales, recruitment or investment later in time.
I can see why content purists, particularly those with a journalism background, flip their fricking lids at the very phrasing of “content marketing.” After all, they publish quality content.
Read More »A Content Marketing Debate
I’ve been thing about writing and commenting online lately. Probably more than most, I have a history of mixing it up and leaving a comment or three that left heads spinning. In the past year, I’ve made a move to practice more loving (or benevolent) speech online.
Choosing to invest in kinder speech, and to not leave a path of strife on the interwebs requires mindfulness and acceptance of my character defects. I don’t pull punches. When it comes to tough discussions, I fight to win. That means someone’s going to be upset most of the time.