google

Does Google Deserve More Credit?

Sometimes I think Google deserves more credit.

This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years.

When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident.

Google changed its privacy earlier this year, uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public.

When was the last time Facebook did that? Never, to my knowledge. You just log in and find everything switched without any communication whatsoever.
Read More »Does Google Deserve More Credit?

xPotomac: 7 Tech Trends Changing Media


BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac.

The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. We’ve already got our keynotes and emcee lined up, too!

To distinguish xPotomac, the event will feature a “gladiator” presentation format with conversations only and no powerpoints.

Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session speaker has 15 minutes dedicated to their topic, followed by 30 minutes of question and answer from the audience.

More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac:
Read More »xPotomac: 7 Tech Trends Changing Media

Vanessa Fox Discusses Search, Siri and Social

IMG 5553 1

Meet Vanessa Fox, one of the most brilliant minds in the interactive marketing space. I was first introduced to her at an event a couple of years ago here in DC.

In addition to running her own interactive agency Nine By Blue, Vanessa literally created Google’s portal for site owners, Webmaster Central. She just released the second edition of her book, Marketing in the Age of Google, one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing.

Rather than wax poetic about Vanessa’s strengths, I asked her some questions about voice search, semantic data, social networking and more. Her answers are just amazing. And with that, here we go…

Will Voice Search Change Everything?

Geoff: How big of a disruptor does voice based search represent?

Vanessa: For the near term, voice search will likely not be all that disruptive but we’re in early days. The biggest initial change will likely be for searchers.
Read More »Vanessa Fox Discusses Search, Siri and Social

5 Forms of Apple Link Bait

Apple iPhone 4s 3rd August 2012 12:09.53pm
Image by dennoir

Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete?

Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go:

1) Find a “Lost” iPhone/iPad Prototype

“We found this prototype iPhone in the restroom of a Palo Alto bowling alley.”

Come on! Does anybody believe these iPhones find stories anymore?
Read More »5 Forms of Apple Link Bait

Will Facial Recognition Ads End Privacy?

Check-In with Your Face from redpepper.

There’s a new attack on privacy: Facial recognition-driven advertising.

Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. It then estimates your gender and age, and serves you ads that are most likely to appeal to your demographic.

For example, a camera at a train station diorama senses you are a young man in his twenties, and serves you an ad for Axe soap. A young woman of the same age might be shown an ad for Crest Whitestrips.

It’s one thing to let others own your online social data. It’s another to surrender the physical whereabouts of your own face.

Yet, that’s where we are heading with the widespread movement towards facial recognition ads throughout the world.

Read More »Will Facial Recognition Ads End Privacy?

Georgetown Lecture: Social Gets Bigger and Blander

Spring at Georgetown Campus

Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class.

I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!).

1) Social Media Gets Bigger

We have entered the post adoption phase of social media in America.

Even a significant minority of senior citizens use social media. As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day Pew Internet.

Now that businesses realize social won’t go away, and they intend to invest more marketing dollars.

The most recent CMO Survey (August) showed social media investment continuing to rise. This year social commands 7.6% of the overall budget with an expectation to increase beyond 10% in the next 12 months, and to 19% of the total spend in the next five years.

Read More »Georgetown Lecture: Social Gets Bigger and Blander

We’re Not Friends on LinkedIn

LinkedIn Network

It’s funny how people want LinkedIn to become yet another social network to hang out with their buddies.

Ironic, because LinkedIn dubs itself “the world’s largest professional network.”

LinkedIn means business networking and conversations to me. The network itself offers about as much excitement as a stale piece of Wonder Bread. Now that Twitter decoupled its stream from LinkedIn, things have become even more boring.
Read More »We’re Not Friends on LinkedIn