Image by Kap Kap The Occupy Wall Street protests have spread across the country, capturing the hearts of America’s disenfranchised. These events have sparked a debate across America — particularly online — about economic injustice in America. Occupy Wall Street has been criticized for its lack of primary objective and message. Like it or not, pundits and critiques are dealing […]

Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin‘s Permission Marketing and Charlene Li & Josh Bernoff‘s Groundswell were two such books. Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage […]

Organizations can experience success within their social communities, and feel like they have arrived (colors image by cjnzja). They have mastered the crowd. Given how difficult building a community can be, it’s easy to fall into this trap. Consider how Nokia built the very successful Mosh social community for third party phone platform development. Then Mosh became a community for […]